Genuine Texas Beef™ Genuine Texas Beef™
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A BETTER STATE OF FLAVOR

From wide-open spaces where cattle are free to roam, to urban landscapes teeming with leading industries, Texas has it all and then some. And Texans are tenacious about doing things bigger and better than anyone else – including producing top-quality beef. It’s that kind of determination and pride that made Texas the beef capital of the world. And now we’re giving Texans something else to be proud of, an exciting new beef brand produced and sold exclusively in Texas for Texans: Genuine Texas Beef™.

STRICTER STANDARDS

Our stringent cattle selection process ensures you’re getting the best quality
beef possible.

TEXAS CATTLE SUPPLY

Only cattle fed at a Texas feedlot a minimum of 100 days qualify to be
called Genuine Texas Beef™.

HAND-CUT PRODUCTS

Genuine Texas Beef™ is available in a wide variety of fresh products that are
hand-cut daily in your retailer’s meat department.

BY TEXANS FOR TEXANS

Genuine Texas Beef™ is produced in Texas and is sold exclusively in Texas
for Texans.